Google Local Services is protecting budget.
It is producing the strongest paid revenue outcome and the lowest paid CAC this month.
Marketing intelligence for home service businesses
Know what your marketing actually produces.
Lurion connects spend, leads, booked appointments, sold jobs, and revenue into one clean owner scorecard.
Owner scorecardNorth Ridge Remodeling
MTDSpend$9.1kMonth to date
Leads92+11 vs pace
Booked5458.7% rate
Sold1415.2% lead-to-sold
CAC$650Paid channels
Insight
Google Local Services has the strongest paid CAC this month. Google Ads is creating volume but lagging on sold-job efficiency.
The problem
Your marketing data is scattered. Your decisions are not waiting.
Leads, ad spend, booked appointments, sold jobs, and revenue usually live in different tools. Lurion gives owners one clean view of what is working and what needs attention.
Product preview
One scorecard. The numbers that matter.
Track source performance, funnel movement, spend, revenue, acquisition cost, goal pacing, and plain-language insights from one owner view.
Spend$9.1kMonth to date
Leads92+11 vs pace
Booked5458.7% rate
Sold1415.2% lead-to-sold
Revenue$158.9k+$26.9k vs pace
CAC$650Paid channels
Channel performance
First-touch source| Source | Leads | Booked | Sold | Revenue | CPL | CAC |
|---|---|---|---|---|---|---|
| Google Local Services | 19 | 13 | 5 | $69.4k | $147 | $560 |
| Google Ads | 31 | 18 | 4 | $50.2k | $135 | $1,050 |
| Referrals | 8 | 7 | 2 | $21.2k | N/A | N/A |
| Facebook Ads | 24 | 12 | 2 | $18.1k | $88 | $1,050 |
Funnel
Lead to soldLeads92
Booked54
Sold14
Leads92
Booked5459%
Sold1415%
Google Ads is creating volume, not enough closed work.
Lead volume is strong, but the source trails on sold-job efficiency. Quality is the lever.
Referral demand is small but efficient.
Low volume, strong close quality. This is a channel worth deliberately cultivating.
How it works
Upload, map, review.
Start with the exports you already have. Lurion helps turn them into one scorecard owners can review without spreadsheet wrangling.
Upload your data
Start with CSV exports for leads, booked appointments, sold jobs, revenue, and marketing spend.
Map your business logic
Match source names, funnel stages, sold triggers, revenue fields, dates, and project types.
Review your dashboard
See spend, leads, booked appointments, sold jobs, revenue, CPL, CAC, ROAS, goal pacing, and insight cards.
Lurion flags unmapped sources, missing dates, incomplete revenue, and missing spend before the numbers mislead you.
Pricing
Simple plans for one owner scorecard.
Start with a free preview. Upgrade only when your company needs more leads, more sources, more imports, and deeper performance reporting.
Free
$0/month
Test the basics and see if your marketing data is worth tracking.
- 1 company workspace
- 1 user
- 50 leads per month
- 3 sources
- 1 CSV import per month
- Current month history
- 2 insight cards per month
Core
$20/month
Track leads, spend, revenue, and source performance without spreadsheet chaos.
- 2 users
- 300 leads per month
- 10 sources
- 10 CSV imports per month
- 12 months of history
- CPL, CAC, and ROAS
- 10 insight cards per month
Growth
$60/month
Get the full self-serve dashboard for source performance, funnel tracking, goal pacing, and insights.
- 5 users
- 2,500 leads per month
- Unlimited sources
- Unlimited CSV imports
- Monthly and quarterly goal pacing
- Project type and budget insights
- Sales rep performance tracking
Scope control
Clear about what Lurion is.
What is Lurion?
Lurion is a marketing intelligence scorecard for home service businesses. It helps owners see what their marketing spend produced.
Is this a CRM?
No. Lurion does not replace your CRM or field service system. It turns your existing lead, job, revenue, and spend data into a clean reporting view.
Do I need integrations?
Not for the first version. Lurion starts with CSV exports so the reporting logic can be validated before deeper integrations.
What data do I need?
At minimum: lead date, source, booked status or booked date, sold status or sold date, sold revenue, spend source, spend date, and spend amount.
Who is this for?
Owner-led remodeling and home service companies already spending on marketing and struggling to connect leads, booked appointments, sold jobs, and revenue.