Marketing intelligence for home service businesses
Know which marketing channels actually create sold jobs.
Lurion connects your marketing spend, leads, booked appointments, sold jobs, and revenue in one owner dashboard—starting with the spreadsheets and exports you already use.
No CRM replacement. Start with the data you already have.
One understandable owner dashboard
From marketing spend to sold revenue.
Use the tabs to inspect the same sample reporting period from four owner-level views.
Sample data
Marketing Performance
May 1–31, 2026All locationsAll project types
- Marketing spend
- $25,800 By spend date
- Leads
- 123 By lead created date
- Booked
- 54 Booked appointments
- Sold
- 24 By sold date
- Revenue
- $279,000 Recorded sold-job revenue
- Cost per lead
- $210 $25,800 / 123 leads
- Customer acquisition cost
- $1,075 $25,800 / 24 sold jobs
- Goal pace
- 88% 12% behind current pace
Full-funnel source view
Scroll horizontally to compare all columnsWhat each marketing source produced
| Source | Spend | Leads | Booked | Sold | Revenue | Cost per lead | Customer acquisition cost |
|---|---|---|---|---|---|---|---|
| Google Ads | $12,400 | 37 | 18 | 9 | $118,000 | $335 | $1,378 |
| Meta Ads | $6,800 | 42 | 11 | 4 | $43,000 | $162 | $1,700 |
| Angi | $5,100 | 28 | 13 | 3 | $22,000 | $182 | $1,700 |
| Referrals | $1,500 | 16 | 12 | 8 | $96,000 | $94 | $188 |
- Google Ads$118,000
- Spend
- $12,400
- Leads
- 37
- Booked
- 18
- Sold
- 9
- CPL
- $335
- CAC
- $1,378
- Meta Ads$43,000
- Spend
- $6,800
- Leads
- 42
- Booked
- 11
- Sold
- 4
- CPL
- $162
- CAC
- $1,700
- Angi$22,000
- Spend
- $5,100
- Leads
- 28
- Booked
- 13
- Sold
- 3
- CPL
- $182
- CAC
- $1,700
- Referrals$96,000
- Spend
- $1,500
- Leads
- 16
- Booked
- 12
- Sold
- 8
- CPL
- $94
- CAC
- $188
The reporting problem
Your numbers are scattered. Your decisions should not be.
Ad platforms show clicks and leads. Your CRM shows pipeline stages. Spreadsheets track spend. Accounting shows revenue. None of them clearly show what each marketing source actually produced.
- Spend
- $25,800
- Sold jobs
- 24
- Revenue
- $279K
Source performance / Funnel / Goal pace / Attention
Lurion joins the reporting chain from marketing spend to sold revenue without forcing you to replace the systems your team already uses.
The complete reporting chain
Follow every marketing dollar from source to sale.
Source clarity
See where every lead came from.
Bring your marketing sources into one consistent view so channel names, campaigns, and lead records can be compared without rebuilding the report every week.
Sample data
Mapped sourceSpendLeads
Google Ads$12,40037
Meta Ads$6,80042
Angi$5,10028
Referrals$1,50016
4 source labels standardized / 7 lead records need review
Full-funnel reporting
Track what those leads became.
Follow each source through booked appointments, estimates, sold jobs, and revenue instead of stopping at cost per lead.
Sample data
- Leads123
- Booked54
- Estimates41
- Sold24
Recorded sold revenue$279,000
Owner decisions
Know what needs attention now.
Lurion turns validated metrics into plain-language observations so owners can quickly see where performance is strong, where conversion is weak, and whether the business is on pace.
Sample dataAttentionAngi lead volume is not becoming enough sold work.28 leads / 3 sold jobs OpportunityReferrals have the lowest customer acquisition cost.$188 per sold job Goal paceSold revenue is 12% behind the current pace.$38,000 pace gap
Start with the data you already have
A clear dashboard without a complicated implementation.
- 01
Export or share your existing data.
Start with CSV files, CRM exports, advertising reports, or an existing Google Sheet.
- 02
Map the numbers that matter.
Lurion organizes lead source, spend, booked appointments, sold jobs, revenue, project type, and other core reporting fields.
- 03
Review one owner dashboard.
See source performance, funnel conversion, acquisition cost, revenue contribution, goal pace, and the issues that deserve attention.
The first version prioritizes reliable reporting logic over deep integrations and unnecessary automation.
Sample data · Visible reasoning
A dashboard should tell you what to do next.
Charts explain what happened. Lurion's insight cards identify the numbers that deserve your attention.
Angi is producing volume without enough sold work.
Angi is producing lead volume, but its sold-job conversion is lower than every other tracked source.
- Tracked Angi leads
- 28
- Angi sold jobs
- 3
- Angi lead-to-sold rate
- 10.7%
- Angi customer acquisition cost
- $1,700
Referrals have the lowest acquisition cost.
Referrals account for a small share of spend but the lowest customer acquisition cost.
- Referral marketing spend
- $1,500
- Referral sold jobs
- 8
- Referral customer acquisition cost
- $188
- Referral sold revenue
- $96,000
Sold revenue needs two more average jobs.
Revenue is behind the current monthly target. Two additional average-sized sold jobs would close most of the gap.
- Recorded sold revenue
- $279,000
- Current revenue pace target
- $317,000
- Revenue pace gap
- $38,000
- Average sold-job value
- $11,625
Seven leads need a source review.
Seven leads are missing a standardized source and should be reviewed before the next performance meeting.
- Leads missing a standardized source
- 7
- Share of imported leads
- 5.4%
- Reporting status
- Incomplete until reviewed
Trust the reporting
Numbers an owner can inspect and trust.
Transparent definitions.
Every metric should have a visible formula and a consistent reporting definition.
Data checked before conclusions.
Missing sources, duplicate records, and incomplete funnel stages should be identified instead of hidden.
Built around business decisions.
Lurion prioritizes the questions owners actually ask in marketing and sales meetings.
Pricing
Simple plans for one owner scorecard.
Start with a Free account. Upgrade only when your company needs more leads, more sources, more imports, and deeper performance reporting.
Free
$0
Create a Free account through the normal signup flow.
- 1 company workspace
- 1 user
- 50 leads per month
- 3 sources
- 1 CSV import per month
- Current month history
- 2 insight cards per month
Lurion Pro
$49/month
Billed monthly through the standard Stripe checkout flow.
- 5 users
- 2,500 leads per month
- Unlimited sources
- Unlimited CSV imports
- Monthly and quarterly goal pacing
- Project type and budget insights
- Sales rep performance tracking
Start with your current data
Create your Free account and build a clearer view.
Use the reports and exports you already have to connect marketing spend, leads, booked appointments, sold jobs, and revenue in one owner dashboard.
Start freeNo application or approval is required to create a Free account.FAQ
A practical start, with clear limits.
What Lurion needs, how the metrics work, and what the early product does not claim to do.
No. Lurion is designed to help owners understand marketing and sales performance using information from the systems and files they already use.
No. The early product starts with CSV exports and Google Sheets so the reporting logic can be validated before unnecessary integrations are added.
The core inputs are marketing source, spend, lead records, booked appointments, sold jobs, revenue, and relevant dates. Project type, budget range, sales rep, and campaign information can be included when available.
Lurion should identify missing sources, inconsistent labels, duplicates, and incomplete funnel stages. Reporting quality depends on the quality and consistency of the underlying data.
Marketing spend divided by the number of tracked leads for the selected source and time period.
Marketing spend divided by the number of sold customers or sold jobs for the selected source and time period.
Lurion focuses on reliable metrics and clear owner decisions. Plain-language insights are tied to visible numbers and should not hide the underlying reporting logic.
See what your marketing is actually producing.
Connect spend, leads, booked appointments, sold jobs, and revenue in one owner-ready view.