How much did we spend?
See marketing spend by channel, campaign, and month without jumping between ad platforms or spreadsheets.
$9.1kMonth-to-date spend
Marketing intelligence for home service businesses
Know what your marketing actually produces.
Lurion turns lead, sales, and spend data into a clear owner dashboard for remodeling and home service companies.
Demo business
MTDNorth Ridge Remodeling
Spend$9.1kMonth to date
Leads92+11 vs pace
Booked5458.7% rate
Sold1415.2% lead-to-sold
Insight
Google Local Services has the strongest paid CAC this month. Google Ads is leading on volume but lagging on sold-job efficiency.
The problem
Your marketing data is scattered. Your decisions are not waiting.
Owners spend across Google Ads, Google Local Services, Facebook, referrals, and organic channels. But leads, booked appointments, sold jobs, revenue, and ad spend usually live in different tools. Lurion gives those numbers one clean operating view.
Core value
What Lurion makes clear.
Lurion connects marketing spend, lead source, booked appointments, sold jobs, and revenue so home service owners can see what is working instead of guessing from scattered reports.
What did it produce?
Track leads, booked appointments, estimates, sold jobs, and revenue in one clean funnel.
92Leads
54Booked
14Sold
Which channels are winning?
Compare Google Ads, Local Services, Facebook, referrals, and organic channels by actual business outcome.
Google Local Services$560 CAC
Google Ads$1,050 CAC
ReferralsHigh close rate
What needs attention right now?
Plain-language insight cards call out where spend is working, where leads are leaking, and what the owner should inspect next.
InsightGoogle Ads leads are up, but sold-job efficiency is behind.
Product preview
One dashboard. The numbers that matter.
Lurion starts with the core reporting layer: source performance, funnel movement, spend, revenue, acquisition cost, goal pacing, and insight cards.
Spend$9.1kMonth to date
Leads92+11 vs pace
Booked5458.7% rate
Sold1415.2% lead-to-sold
Revenue$158.9k+$26.9k vs pace
CAC$650Paid channels
Channel performance
First-touch source| Source | Leads | Booked | Sold | Revenue | CPL | CAC |
|---|---|---|---|---|---|---|
| Google Local Services | 19 | 13 | 5 | $69.4k | $147 | $560 |
| Google Ads | 31 | 18 | 4 | $50.2k | $135 | $1,050 |
| Referrals | 8 | 7 | 2 | $21.2k | N/A | N/A |
| Facebook Ads | 24 | 12 | 2 | $18.1k | $88 | $1,050 |
Funnel
Lead to soldLeads92
Booked54
Sold14
Google Local Services is protecting budget.
It is producing the strongest paid revenue outcome and the lowest paid CAC this month.
Google Ads is creating volume, not enough closed work.
Lead volume is strong, but the source trails on sold-job efficiency. Quality is the lever.
Referral demand is small but efficient.
Low volume, strong close quality. This is a channel worth deliberately cultivating.
How it works
Self-serve front door. Assisted setup behind the scenes.
The product can look and sell like SaaS without pretending the first version is fully automated. Start with the workflow that delivers value fastest.
Upload or connect the data
Start with CSV or Google Sheets. Leads, booked appointments, sold jobs, revenue, and spend are enough for v1.
Map the business logic
Clean up source names, funnel stages, sold triggers, revenue basis, and monthly goals before reporting.
Get the owner dashboard
See what marketing cost, what it produced, which channels won, and where the funnel leaked.
Use cases
Turn disconnected reporting into weekly operating clarity.
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Find wasted ad spend before it compounds.
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Compare lead volume against sold-job quality.
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Track monthly pacing against lead and revenue goals.
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Spot which project types and sources are worth more attention.
Founding plan
Start with one clean dashboard.
For early customers who want a clear source of truth before adding deep integrations, forecasting, or advanced automation.
Founding plan$399/mo
$750 setup fee
- One owner dashboard
- CSV or Google Sheets import
- Source, funnel, spend, and revenue tracking
- CPL, CAC, ROAS, and monthly pacing
- Plain-language insight summary
Scope control
Not a CRM. Not a custom BI project. Not integration sprawl.
Lurion is focused on making marketing performance legible first. Deep integrations and advanced automation come after the core reporting workflow proves itself with real customers.