Skip to main content

Product

See which marketing sources are producing sold jobs and revenue.

Lurion organizes imported marketing spend, leads, booked appointments, sold jobs, and revenue into one clear owner scorecard.

Apply for the Founding PilotView Sample Dashboard

The sample dashboard uses illustrative data, not customer results.

Owner scorecard

One scorecard. The numbers that matter.

Review spend and business outcomes for the same reporting period, with the definitions and missing-data limits kept visible.

Illustrative demo dataDay 20 of 30
Owner scorecard

Marketing snapshot

Sample remodeling company
  1. 01 Spend and outcomes
  2. 02 Cost metrics
  3. 03 Goal pacing
Marketing spend
$12,600By spend date
Leads
84By lead created date
Booked appointments
4250.0% of leads
Sold jobs
12By sold date
Revenue
$180,000Recorded sold-job revenue
Cost per lead
$175$12,600 ÷ 72 paid-source leads
Customer acquisition cost
$1,400$12,600 ÷ 9 paid-source sold jobs
Return on ad spend
11.4x$144,000 paid-source revenue ÷ spend
Source performance

Marketing spend to sold-job revenue

Recorded marketing source
Marketing source performance using illustrative demo data
SourceSpendLeadsBookedSoldRevenueCPLCAC
Google Ads$5,400361747.2%411.1%$60,000$150$1,350
Local Services$4,200241458.3%520.8%$84,000$175$840
ReferralsNo paid spend12866.7%325.0%$36,000Not applicableNot applicable
Facebook Ads$3,00012325.0%00.0%$0$250No sold jobs
  • Google Ads$60,000 revenue
    Marketing spend
    $5,400
    Leads
    36
    Booked appointments
    1747.2%
    Sold jobs
    411.1%
    CPL
    $150
    CAC
    $1,350
  • Local Services$84,000 revenue
    Marketing spend
    $4,200
    Leads
    24
    Booked appointments
    1458.3%
    Sold jobs
    520.8%
    CPL
    $175
    CAC
    $840
  • Referrals$36,000 revenue
    Marketing spend
    No paid spend
    Leads
    12
    Booked appointments
    866.7%
    Sold jobs
    325.0%
    CPL
    Not applicable
    CAC
    Not applicable
  • Facebook Ads$0 revenue
    Marketing spend
    $3,000
    Leads
    12
    Booked appointments
    325.0%
    Sold jobs
    00.0%
    CPL
    $250
    CAC
    No sold jobs
Goal pacing

Day 20 of 30

1 goal needs attention
Leads84 / 130
65% completeNeeds attention
Booked appointments42 / 63
67% completeOn pace
Sold jobs12 / 18
67% completeOn pace
Revenue$180,000 / $270,000
67% completeOn pace

Lead volume is slightly behind pace. Booked appointments, sold jobs, and revenue are on pace.

Synthetic remodeling-company records, not customer results. Paid-source CPL, CAC, and ROAS use only sources with recorded spend; metric availability depends on complete source, spend, sold-date, and revenue records.

The full path

Follow recorded marketing spend through the funnel.

Most reporting stops at clicks or leads. Lurion reports the recorded paid-source path through booked appointments, sold jobs, and revenue.

  1. 01Marketing spend$12,600
  2. 02Leads72
  3. 03Booked appointments34
  4. 04Sold jobs9
  5. 05Revenue$144,000

This path uses the demo sources with recorded marketing spend. Referrals remain visible in the all-source scorecard and source comparison.

Source performance

Stop judging marketing sources by lead volume alone.

Compare each reported marketing source with the same funnel and definitions—from marketing spend and lead volume through sold jobs, revenue, and customer acquisition cost.

Marketing source performance using illustrative demo data
SourceSpendLeadsBookedSoldRevenueCPLCAC
Google Ads$5,400361747.2%411.1%$60,000$150$1,350
Local Services$4,200241458.3%520.8%$84,000$175$840
ReferralsNo paid spend12866.7%325.0%$36,000Not applicableNot applicable
Facebook Ads$3,00012325.0%00.0%$0$250No sold jobs
  • Google Ads$60,000 revenue
    Marketing spend
    $5,400
    Leads
    36
    Booked appointments
    1747.2%
    Sold jobs
    411.1%
    CPL
    $150
    CAC
    $1,350
  • Local Services$84,000 revenue
    Marketing spend
    $4,200
    Leads
    24
    Booked appointments
    1458.3%
    Sold jobs
    520.8%
    CPL
    $175
    CAC
    $840
  • Referrals$36,000 revenue
    Marketing spend
    No paid spend
    Leads
    12
    Booked appointments
    866.7%
    Sold jobs
    325.0%
    CPL
    Not applicable
    CAC
    Not applicable
  • Facebook Ads$0 revenue
    Marketing spend
    $3,000
    Leads
    12
    Booked appointments
    325.0%
    Sold jobs
    00.0%
    CPL
    $250
    CAC
    No sold jobs

Illustrative demo data. Paid-source cost metrics use only rows with recorded marketing spend. Referrals are marked as having no paid spend rather than missing data.

What needs attention

See what needs attention now.

Plain-language findings point to a performance difference or a question worth investigating. These illustrative examples use the same demo data shown above.

  • Example insight

    Google Ads has an 11.1% sold-job rate, below the 14.3% company rate shown for this period.

  • Example insight

    Local Services produced 12 fewer leads than Google Ads but $24,000 more revenue.

  • Example insight

    Facebook Ads produced 12 leads and 3 booked appointments, but no sold jobs this period.

  • Example insight

    Revenue is on pace at $180,000 of $270,000, while lead volume is slightly behind its time-based pace at 84 of 130.

Built around owner questions

Start with the decision, not the dashboard feature.

  • What did we spend?

  • What did that spend produce?

  • Which marketing sources are linked to sold-job revenue?

  • What should we fix or investigate?

Clear scope

What Lurion is—and is not.

Lurion is an owner reporting layer for marketing performance.

It creates a consistent owner-level view from the records your company provides. It does not replace your CRM, ad accounts, accounting system, or sales process.

  • Keep the CRM your team already uses.
  • Keep your ad accounts and call-tracking tools.
  • Keep your accounting system and sales process.
  • Use Lurion above them for owner-level reporting.

See what your marketing is actually producing.

Bring your current reporting questions and a sample of the data you already use.

Apply for the Founding Pilot