Product

See which marketing sources are producing sold jobs and revenue.

Lurion organizes imported marketing spend, leads, booked appointments, sold jobs, and revenue into one clear owner scorecard.

Start free View Sample Dashboard

The sample dashboard uses illustrative data, not customer results.

Owner scorecard

One scorecard. The numbers that matter.

Review spend and business outcomes for the same reporting period, with the definitions and missing-data limits kept visible.

Illustrative demo dataDay 20 of 30

Owner scorecard

Marketing snapshot

Sample remodeling company

01 Spend and outcomes
02 Cost metrics
03 Goal pacing

Marketing spend: $12,600By spend date
Leads: 84By lead created date
Booked appointments: 4250.0% of leads
Sold jobs: 12By sold date
Revenue: $180,000Recorded sold-job revenue
Cost per lead: $175$12,600 ÷ 72 paid-source leads
Customer acquisition cost: $1,400$12,600 ÷ 9 paid-source sold jobs
Return on ad spend: 11.4x$144,000 paid-source revenue ÷ spend

Source performance

Marketing spend to sold-job revenue

Recorded marketing source

Marketing source performance using illustrative demo data
Source	Spend	Leads	Booked	Sold	Revenue	CPL	CAC
Google Ads	$5,400	36	1747.2%	411.1%	$60,000	$150	$1,350
Local Services	$4,200	24	1458.3%	520.8%	$84,000	$175	$840
Referrals	No paid spend	12	866.7%	325.0%	$36,000	Not applicable	Not applicable
Facebook Ads	$3,000	12	325.0%	00.0%	$0	$250	No sold jobs

Google Ads$60,000 revenue
Marketing spend
$5,400
Leads
36
Booked appointments
1747.2%
Sold jobs
411.1%
CPL
$150
CAC
$1,350
Local Services$84,000 revenue
Marketing spend
$4,200
Leads
24
Booked appointments
1458.3%
Sold jobs
520.8%
CPL
$175
CAC
$840
Referrals$36,000 revenue
Marketing spend
No paid spend
Leads
12
Booked appointments
866.7%
Sold jobs
325.0%
CPL
Not applicable
CAC
Not applicable
Facebook Ads$0 revenue
Marketing spend
$3,000
Leads
12
Booked appointments
325.0%
Sold jobs
00.0%
CPL
$250
CAC
No sold jobs

Goal pacing

Day 20 of 30

1 goal needs attention

Leads84 / 130

65% completeNeeds attention

Booked appointments42 / 63

67% completeOn pace

Sold jobs12 / 18

67% completeOn pace

Revenue$180,000 / $270,000

67% completeOn pace

Lead volume is slightly behind pace. Booked appointments, sold jobs, and revenue are on pace.

Synthetic remodeling-company records, not customer results. Paid-source CPL, CAC, and ROAS use only sources with recorded spend; metric availability depends on complete source, spend, sold-date, and revenue records.

The full path

Follow recorded marketing spend through the funnel.

Most reporting stops at clicks or leads. Lurion reports the recorded paid-source path through booked appointments, sold jobs, and revenue.

01Marketing spend$12,600
02Leads72
03Booked appointments34
04Sold jobs9
05Revenue$144,000

This path uses the demo sources with recorded marketing spend. Referrals remain visible in the all-source scorecard and source comparison.

Source performance

Stop judging marketing sources by lead volume alone.

Compare each reported marketing source with the same funnel and definitions—from marketing spend and lead volume through sold jobs, revenue, and customer acquisition cost.

Marketing source performance using illustrative demo data
Source	Spend	Leads	Booked	Sold	Revenue	CPL	CAC
Google Ads	$5,400	36	1747.2%	411.1%	$60,000	$150	$1,350
Local Services	$4,200	24	1458.3%	520.8%	$84,000	$175	$840
Referrals	No paid spend	12	866.7%	325.0%	$36,000	Not applicable	Not applicable
Facebook Ads	$3,000	12	325.0%	00.0%	$0	$250	No sold jobs

Google Ads$60,000 revenue
Marketing spend
$5,400
Leads
36
Booked appointments
1747.2%
Sold jobs
411.1%
CPL
$150
CAC
$1,350
Local Services$84,000 revenue
Marketing spend
$4,200
Leads
24
Booked appointments
1458.3%
Sold jobs
520.8%
CPL
$175
CAC
$840
Referrals$36,000 revenue
Marketing spend
No paid spend
Leads
12
Booked appointments
866.7%
Sold jobs
325.0%
CPL
Not applicable
CAC
Not applicable
Facebook Ads$0 revenue
Marketing spend
$3,000
Leads
12
Booked appointments
325.0%
Sold jobs
00.0%
CPL
$250
CAC
No sold jobs

Illustrative demo data. Paid-source cost metrics use only rows with recorded marketing spend. Referrals are marked as having no paid spend rather than missing data.

What needs attention

See what needs attention now.

Plain-language findings point to a performance difference or a question worth investigating. These illustrative examples use the same demo data shown above.

Example insight
Google Ads has an 11.1% sold-job rate, below the 14.3% company rate shown for this period.
Example insight
Local Services produced 12 fewer leads than Google Ads but $24,000 more revenue.
Example insight
Facebook Ads produced 12 leads and 3 booked appointments, but no sold jobs this period.
Example insight
Revenue is on pace at $180,000 of $270,000, while lead volume is slightly behind its time-based pace at 84 of 130.

Built around owner questions

Start with the decision, not the dashboard feature.

What did we spend?
What did that spend produce?
Which marketing sources are linked to sold-job revenue?
What should we fix or investigate?

Clear scope

What Lurion is—and is not.

Lurion is an owner reporting layer for marketing performance.

It creates a consistent owner-level view from the records your company provides. It does not replace your CRM, ad accounts, accounting system, or sales process.

Keep the CRM your team already uses.
Keep your ad accounts and call-tracking tools.
Keep your accounting system and sales process.
Use Lurion above them for owner-level reporting.

See what your marketing is actually producing.

Bring your current reporting questions and a sample of the data you already use.

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