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Who it’s for

Built for remodeling companies that spend on marketing but still cannot link that spend to sold-job revenue.

Lurion is designed for owner-led businesses with multiple marketing sources, an existing sales process, and reporting spread across CRMs, spreadsheets, and ad platforms.

Apply for the Founding Pilot

The ranges shown describe the typical founding-pilot profile, not hard eligibility requirements.

Strong-fit profile

Narrow enough to be useful.

Owner-led remodeling and high-ticket home-service companies.

Lurion is strongest when marketing is already material to the business, performance is spread across several systems, and the owner needs a clearer view from recorded marketing source to sold-job revenue.

  • Generate roughly $1 million–$5 million in annual revenue
  • Spend approximately $3,000–$15,000 per month on marketing
  • Receive leads from several marketing sources
  • Track leads and sold jobs somewhere, even when the data is messy
  • Need to compare marketing sources using sold jobs and revenue—not clicks or form submissions
  • Do not have a dedicated analytics team

The common before-state

The problem usually looks like this.

The owner gets activity reports, but not a confident answer.

Marketing spend sits in ad platforms. Leads sit in the CRM. Sold jobs and revenue may live in another system or spreadsheet. Reports show activity, but the owner still cannot confidently answer which marketing sources are linked to sold jobs and revenue.

  • Ad platformsSpend and lead activity
  • CRM or spreadsheetsLeads and sales stages
  • Job or finance recordsSold jobs and revenue

  • Agency reports stop at leads

  • Source names are inconsistent

  • Sales stages are tracked differently

  • Referral and offline leads are difficult to compare

  • Revenue is separated from marketing reporting

  • Owners make budget decisions from partial information

Primary buyer

Built around the person deciding where marketing money goes.

The primary user is the owner, general manager, or operator.

A marketing coordinator, agency, or office administrator may help prepare the data, but the product remains built around the owner’s decisions.

Strong use cases

Close to the decisions Lurion supports today.

  • Compare Google Ads, Local Services, referrals, social, and other marketing sources

  • See lead-to-booked-appointment-to-sold-job conversion by marketing source

  • Report sold-job revenue by recorded marketing source

  • Monitor cost per lead (CPL) and customer acquisition cost (CAC)

  • Find missing or inconsistent marketing source data

  • Check pacing toward lead, sold-job, or revenue goals

Not the right fit

Lurion is deliberately narrower than a full analytics platform.

Some needs are outside the current product.

Clear boundaries improve pilot fit and prevent the scorecard from being mistaken for a CRM, ad-management tool, or enterprise analytics program.

  • Want a replacement CRM
  • Need real-time bid management or campaign automation
  • Expect deep native integrations before using the product
  • Have no lead, source, sold-job, or revenue records at all
  • Spend very little on marketing and can already evaluate every lead manually
  • Want generic website, SEO, or agency reporting
  • Need an enterprise data warehouse or a custom analytics program

Fit checklist

Lurion may be a fit when you can answer yes to most of these.

Quick self-check

  • We spend enough on marketing that poor decisions are expensive.
  • We use more than one marketing source.
  • We track leads, sold jobs, and revenue, but not in one place.
  • We cannot confidently link sold-job revenue to marketing source.
  • We want an owner scorecard, not a replacement system for staff.

Find out whether your data can produce a useful owner scorecard.

The typical profile helps qualify the pilot; it is not a rigid eligibility checklist.

Apply for the Founding Pilot